Example:1
PAPAGO!: Helping People Drive Safe and Stay Healthy.
PAPAGO! Inc. came upon the North American market in 2013 with dashcams and sports tech gear that have revolutionized the connected car and wearable tech arena. There have been new additions to the PAPAGO! product line in pursuit of safer drivers on the road and helping people reach their fitness goals. PAPAGO! is continually creating innovative products that consumers have come to depend on from the brand.
The latest release of the GoSafe 272 and GoSafe 520 dashcams have burgeoned into a video craze where quality is vital. Both models are fully loaded with safety features that all PAPAGO! dashcams have, but the video quality of these dashcams is what sets them apart.
The GOLiFE fitness gear also uses the same technology driven methods when crafting their products. The PAPAGO! fitness line started with the GoWatch 770 and the GoHeart heart rate monitor and is frequently adding newer more innovative products to broaden the scope of what they have to offer. The newly launched GOLiFE Care smartband and GOLiFE Fit smart scale were designed to provide a more connected way to track your health and fitness.
PAPAGO! Inc. has new products worth watching and hitting the market at record speeds.
PAPAGO! Inc. has new products worth watching and hitting the market at record speeds.
Execution and Results:
I emailed each one of my media contacts that I have acquired over the years. I also used a list I obtained from a trade show website that was available to exhibitors for CES.
I had 10 media sites post the information on their site and 5 requests for product reviews for brand and product awareness.
Example 2:
Say Hello to PAPAGO!’s Latest action camera - GoLife Extreme.
With the great success in researching and developing in-car dashcams, PAPAGO! created the action camera division as a whole new category of its’ product line and released its latest model, GoLife Extreme, at the 2014 Consumer Electronics Show.
Set at an affordable price, GoLife Extreme is only $269.99, including mounting kits for bike, helmet and tripod.
GoLife Extreme is designed for outdoor sports or extreme sports, with the highly protective casing and the aluminum alloy body. Without plastic housing, GoLife Extreme is ultra-lightweight (only 80g), waterproof, dustproof, shockproof and can dissipate heat effectively.
PAPAGO! believes that every movement has value. Collecting those meaningful moments in your active life is the promise PAPAGO! delivers with the GoLife Extreme. For the active and extreme sports enthusiasts, GoLife Extreme will become an extension of their family, friends, or team members who support their dreams and record those wonderful moments for them. PAPAGO! GoLife Extreme. Live on. Dream on.
Execution and Results:
I emailed each one of my media contacts that I have acquired over the years. I also used a list I obtained from a trade show website that was available to exhibitors for CES.
I had 5 media sites post the information on their site and 3 requests for product reviews for brand and product awareness.
Example 3:
PAPAGO! Dashcams will “Keep an Eye” on the Road for You.
PAPAGO! dashcams provide the performance of a commercial surveillance system at a fraction of the cost. Avoid insurance fraud or wrongful citations, have solid proof when an accident occurs, or capture that crazy antic on the road. With PAPAGO!’s growing product line you are certain to find the right match for you and your family.
The lens tilt feature on the LORA- GoSafe 318 will give you the added benefit of capturing video from any angle. The GoSafe 272 is a great way to record your traveling experiences and share with family and friends. The GoSafe 118 is a micro-sized dashcam that can be hidden behind your rearview mirror and still capture amazing video.
Our Vision. Your Safety.
PAPAGO! dashcams come with a pre-installed Driver Assistance System that will keep any driver more aware while on the road while promoting safer driving habits.
- Stop and Go: After the vehicle is completely stopped for 5 seconds, the Stop and Go technology will be activated.
- Driver Fatigue Alarm: On long road trips the driver can set an audio alert as a reminder to rest.
- Light Reminder: An audio alert will remind you to turn on your headlights when it begins to get dark.
- Stop Sign Recognition: PAPAGO! dashcams have a stop sign recognition feature.
- FCWS: The Front Collision Warning System will give you an audio alert when driving too close to the car in front. • LDWS: Lane Departure Warning System will give you an audio alert when you switch lanes unexpectedly.
Available at Best Buy Canada at varying prices. Please visit their website for more details.
Execution and Results:
I emailed each one of my media contacts that I have acquired over the years. I also used a list I obtained from a trade show website that was available to exhibitors for CES.
I had 7 media sites post the information on their site and 4 requests for product reviews for brand and product awareness.